Projects

XAAR PLC

Xaar Plc hired HTP to perform an opportunity assessment and head a business development project for the feasibility of bringing their digital inkjet technology into the US and Latin American markets.

This project led to a long-term assignment for sales & marketing of industrial inkjet printheads in the Americas.

HTP affected a significant sales increase in these markets from $3m to $11m.

Marketing efforts included the creation of the industry’s first ‘Industrial Inkjet for Dummies’ book and development of a successful integrator program.

INTERWOVEN

HTP was contracted to develop and manage an email marketing campaign and seminar program for the ‘MediaBin’ enterprise content management software product. The program targeted brand managers, web content managers and marketing personnel responsible for the management of digital assets within large corporations. It resulted in new orders for MediaBin software worth several hundred thousand dollars.

MeiaBin, acquired by Interwoven, is now owned by HP / Autonomy

DIGITAL PRINTING SYSTEM COMPANY

HTP was contracted to provide Asian channel development services, including the assessment and recruitment of Japanese, SE Asian & Australian resellers, for a supplier of networked digital printing systems for mid-volume document production.

UK X-RAY ANALYSIS COMPANY

HTP was contracted by a UK-based technology company to provide Japanese market research, and a market entry strategy was a range of X-ray analysis products was developed.